Much TopShop news on the web! The Heartschallenger vans are roaming the city giving away free shit (locations updated daily here)! The opening ceremonies will be presided over by Her Holy Mossness and her merry band of Buzzy McHiptards: Mark Ronson, Lady Gaga, and Santogold (I kid because I love). Guest DJs will be spinning throughout the opening week (James Murphy, The Whip), providing a happy soundtrack for the roiling mobs mauling each other for liberty print rompers and leather jodhpurs. Oh and you can win a trip to London or sign up for a free personal style consultation. I'll be giving it a whirl on April 13th. Will be sure to give a full report.
UPDATE: Wow, they really haven't missed a single name. This lineup reads like the 2009 Nylon social register: Lissy Trullie, DJ Lindsey, Kid Sister, with lifetime achievement award winners The Misshapes. Now all we need is some spoken word by Diablo Cody, an army of lifesize Cory Kennedy cutouts, and a Cobrasnake photo Twitter feed, and we've got the party of the century. ICK.