When it comes to buying on etsy (and eBay for that matter), it's easy to fall prey to styling. When it comes down to it, it's often not the plastic ice bucket you want. It's more that you want to be the kind of person that lives in an apartment where vintage ponies gallop next to your plastic ice buckets.
And if you were honest with yourself, is it really the pink polyesther butterfly shirt you covet, or is it the exquisite bangs on the model wearing it?
But every now and then, there is a shop that walks the line between purty pictures and purty products. And when the stars align and Aquarius dawns, you find a shop with purty products, pictures AND prices. And that shop is Everyday or Eternal. Their organic cotton tops and bottoms feel like the West Coast answer to Steven Alan. And the models wear the clothes with the effortless Cali cool us East Coast kids can never seem to pull off. Oh yeah, and everything is under $100.
Jenny top - $78
Izzy shorts - $56
Carlie top - $75