Dollars and scents: Hotel branding can be a smelly business

Your mama lied. It's the nose, not the stomach, that's the fastest way to the heart. Your sense of smell is the only sense directly connected to the amygdala and hippocampus, areas of your brain that process emotion and memory. Hotels these days have caught the scent, commissioning signature fragrances that they hope will transport guests long after their stays, feeding an estimated $300 million scent-branding industry, say industry experts. Read more about it in my article for Bloomberg.